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The "economic code" behind the domestic compressor industry"
Classification: Industry News
Time：2017-10-14 14:03
"Deep hidden work and name", which is used to describe the compressor can not be more appropriate. Compressors are closely related to industrial economic production. Compressors are ubiquitous in national production. However, due to general machinery, they cannot independently complete production tasks and have low perception. Therefore, although indispensable, few outsiders pay attention to it. If you understand the compressor, you can understand the dual characteristics of both industrial products and consumer goods. The rise and fall of this special industry echoes the rise and fall of all walks of life. It has always been regarded as a barometer and weather vane of the economy. Changes in the compressor industry can often reflect changes in the economic environment.
"Deep hidden work and name", which is used to describe the compressor can not be more appropriate. Compressors are closely related to industrial economic production. Compressors are ubiquitous in national production. However, due to general machinery, they cannot independently complete production tasks and have low perception. Therefore, although indispensable, few outsiders pay attention to it.
Read the compressor can read the economy
Compressor products have the dual characteristics of industrial products and consumer goods. The rise and fall of this special industry echoes the rise and fall of all walks of life. It has always been regarded as a barometer and weather vane of the economy. Changes in the compressor industry can often reflect the economic environment. change.
The reason why compressors can measure the temperature of the economy is that there are many types of compressors, involving all walks of life, covering traditional industries such as steel, petroleum, metallurgy, cement, coal, and automobiles, as well as emerging industries such as aerospace, high-speed rail, and medical electronics. Enterprises to increase production, production or stop production, can be seen from the operation of the equipment, and the operation of the equipment is inseparable from the compressor, so the increase or decrease in the demand for compressors can directly reflect the business production activities of the enterprise.
Since 2011, although China's overall compressor sales are still growing, the sales growth rate has slowed down. During this period, many enterprises lost money, shrank, and even stopped production and changed careers. What is reflected behind it is that since 2011, China's economic growth rate has slowed down, and has entered a new normal of medium-to-high-speed growth from a period of rapid growth. Under the new normal, Chinese enterprises have entered the structural adjustment period of "de capacity, de inventory, deleveraging, cost reduction and short board" from the previous scale expansion and speed expansion, which is undoubtedly a test for compressor manufacturers.
From the end of last year to this year's compressor industry market rose sharply, you can clearly feel the recovery from the entire country's economy. In the first half of the year, compressor sales generally rose by more than 50%, which is not only related to the landing of the national "13th Five-Year Plan" project, but also related to the supply-side reform and the re-release of production capacity.
In addition, the changes in the economic structure can also be observed to a large extent from the changes in the product structure of the compressor.
On the one hand, the demand for compressors in the traditional manufacturing industry is declining, while the demand for compressors in emerging industries is rising, which reflects the change of the industry. For example, with the decline in demand for coal and electricity in the past two years, the country has carried out coal supply-side reforms, and has continuously increased its efforts to reduce production capacity. A large number of coal mines have been shut down, reducing coal production by hundreds of millions of tons, and the market for mining compressors has also shrunk significantly. Especially in several provinces with large coal resources.
On the other hand, the demand for compressors with higher technical specifications and higher quality is rising, which shows that under the development trend of new industrialization, the large-scale and fine equipment used by domestic industrial enterprises is gradually becoming the mainstream, and enterprises pay more attention to cost control and pay attention to the high efficiency of the whole life cycle of equipment, not only limited to the initial purchase cost. This highlights the positive transformation and upgrading of Chinese enterprises under the supply-side reform. A powerful example is that before 2011, inverter compressors had already come out, but few people were interested in the market. After 2011, the market share of inverter compressors, permanent magnet inverter compressors and two-stage compression products with higher energy efficiency has increased rapidly, becoming the main products in recent years.
A glimpse of the whole leopard, watch the dripping water to know the sea. Compressors are ubiquitous in industrial occasions, but product attributes determine that compressors play more of a behind-the-scenes role. However, due to the inextricable connection between compressors and all walks of life, it provides a new dimension for observing the Chinese economy.
Looking at Chinese Enterprises under "the belt and road initiative" through Compressors
Not long ago, the "Belt and Road" International Cooperation Summit Forum was held in Beijing. The forum achieved a total of 76 major projects and more than 270 specific results. "Belt and Road Initiative" is the best international public product provided by China to the world. More than 100 countries and international organizations have responded positively and supported it. More than 40 countries and international organizations have signed cooperation agreements with China. It is an important hub connecting China's economy with the world economy. As of 2016, Chinese companies' direct investment in countries related to the "Belt and Road" reached US $29.35 billion, adding nearly US $1.1 billion in taxes and 180000 jobs to the local country.
Then the question arises, what does this have to do with compressors? Why does public opinion focus on compressor products and fields?
In fact, the answer is very simple, because at present, China's enterprises investing in countries along the Belt and Road are mainly concentrated in infrastructure projects, oil and gas industry chain, transportation, oil and gas port transportation and other fields. These industries are inseparable from manufacturing equipment and equipment, and whether it is construction equipment, electrical equipment, or high-speed rail, cargo ships, all need compressors.
At present, a number of compressor enterprises have entered foreign markets through "the belt and road initiative. These companies can be broadly divided into three categories:
One is a large-scale process gas, natural gas gathering and transportation, petrochemical compressor as the main products of the old state-owned enterprises and some emerging petrochemical compressor equipment private enterprises, for the Middle East, Central Asia vast energy market export, supporting compressor products. With the deepening of the construction and cooperation of "Belt and Road Initiative", the strong energy resources and equipment market in the region has been activated, and some enterprises have changed from simply providing products in the past to providing a series of growth services such as installation, commissioning, operation and process design.
The other is the engineering supporting compressor enterprises that have embarked on the "Belt and Road" market with China's engineering construction team. As the "Belt and Road" has been elevated to the height of the national strategy, the construction of infrastructure between China and neighboring countries has been accelerating. Due to the high probability of using Chinese construction machinery products for large-scale projects undertaken by Chinese companies, it has been plagued by overcapacity. The construction machinery industry ushered in a turnaround. Since the beginning of this year, the sales volume of construction machinery in various enterprises has generally increased by 50%-150. At the same time, for the construction machinery supporting the power of mobile air compressor, fixed air compressor sales rose sharply. Many compressor companies borrow ships to go to sea and follow the national team of construction machinery to enter the "Belt and Road" market.
There is also a class of enterprises, that is, we focus on the private compressor enterprises. These enterprises are the backbone of China's compressor industry, but also the most active groups. At present, many enterprises have set up distribution networks in more than 50 countries and regions such as Southeast Asia, Australia, Europe, South America and Africa. The product base located in Southeast Asia and Eastern Europe can radiate the "Belt and Road", greatly enhancing the ability of enterprises to provide international supporting services and meet the overseas needs of Chinese capital. In recent years, companies have continued to communicate with international customers and distributors through foreign exhibitions and technical forums to promote the development of overseas compressor markets.
Through the development of compressor overseas business, we can see the mode of coordinated development of Chinese enterprises in overseas markets and create an ecosystem of Chinese enterprises in overseas markets. Moreover, according to the changes in product sales of compressor enterprises in overseas markets in recent years, as well as the sales proportion and value-added services of different countries/regions, we can see the development focus and operation of Chinese enterprises in overseas markets.
At present, China's economy is in a period of rapid change and adjustment. The close relationship between compressors and economic activities provides us with a new perspective to crack many economic codes, which can not only measure the temperature of China's economy, gain insight into the changes brought about by supply-side reform to various industries, but also see the operation of Chinese enterprises in overseas markets.